This Privacy Policy describes how we collect, use, and protect your personal information when you use our website and services. We are committed to protecting your privacy and ensuring transparency about our data practices, including our use of Google Ads and related services.

1. Information We Collect

1.1 Information You Provide

We collect information that you voluntarily provide when:

Making flight, car rental, or rail bookings
Creating an account or profile
Contacting us via email, phone, or contact forms
Subscribing to newsletters or promotional communications

1.2 Information Collected Automatically

We automatically collect certain information when you visit our website, including:

IP address and device identifiers
Browser type and version
Operating system
Pages visited and time spent on pages
Referring website addresses
Click patterns and navigation paths

2. Google Ads and Advertising Services

2.1 Google Ads Data Collection

Our website uses Google Ads, which collects and processes data for advertising purposes. Google Ads may collect:

Cookies and similar tracking technologies
Information about your interactions with ads
Conversion data (purchases, form submissions, etc.)
Demographic and interest-based information
Device and browser information
Location data (general geographic area)

2.2 Google Ads Conversion Tracking

We use Google Ads conversion tracking to measure the effectiveness of our advertising campaigns. This allows us to:

Track when users complete actions after clicking our ads
Measure return on investment for advertising spend
Optimize ad campaigns for better performance
Understand which ads lead to bookings and conversions

Google uses cookies to track conversions. When you click on a Google ad and complete a conversion action (such as making a booking), Google records this information.

2.3 Google Analytics

We use Google Analytics to understand how visitors use our website. Google Analytics collects:

How you found our website (search engines, ads, direct visits)
Pages you view and time spent on each page
User flow and navigation patterns
Device and browser information
Geographic location (country and city level)

3. How We Use Your Information

We use collected information to:

Process and manage your bookings and reservations
Provide customer support and respond to inquiries
Send booking confirmations and travel updates
Improve our website and services
Personalize your experience and show relevant content
Measure and optimize Google Ads campaign performance
Prevent fraud and ensure security
Comply with legal obligations

4. Cookies and Tracking Technologies

4.1 Types of Cookies We Use

Essential Cookies: Required for website functionality
Analytics Cookies: Help us understand website usage (Google Analytics)
Advertising Cookies: Used by Google Ads to show relevant ads and track conversions
Preference Cookies: Remember your settings and preferences

4.2 Google Ads Cookies

Google Ads uses cookies to:

Show you relevant advertisements based on your interests
Prevent the same ad from appearing too frequently
Measure ad effectiveness and conversion rates
Create remarketing audiences for future advertising

5. Data Sharing with Third Parties

We may share your information with:

Google: For Google Ads, Google Analytics, and related advertising services
Service Providers: Airlines, car rental companies, rail operators, and payment processors
Business Partners: Trusted partners who assist in operating our website
Legal Authorities: When required by law or to protect our rights

Google's use of your data is governed by Google's Privacy Policy, available at policies.google.com/privacy.

6. Your Privacy Rights

6.1 Opt-Out Options

You can control how your data is used for advertising:

Google Ads Settings: Visit adssettings.google.com to manage ad personalization
Google Analytics Opt-Out: Install the Google Analytics Opt-out Browser Add-on
Browser Settings: Configure your browser to block or delete cookies
Do Not Track: Enable "Do Not Track" in your browser settings

6.2 Data Access and Deletion

You have the right to:

Access the personal information we hold about you
Request correction of inaccurate information
Request deletion of your personal information
Object to processing of your personal information
Request data portability

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure.

8. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. Google may process your data in various locations worldwide. By using our services, you consent to such transfers.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date.

11. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us:

Email: privacy@faresinfo.com
Phone: +1 (888) 351-9011
Address: Please contact us for our mailing address

Last updated: November 28, 2025